My name is Jonathan Boettcher and I decided to start this blog to chronicle my journeys through internet entrepreneurship. Back in 2004 I had just graduated from university (studied Business) and I was pulling out my hair looking for a job. You’d think there would be no shortage of jobs right? Right… Anyhow I came across an ebook called GoogleCash, bought it, and launched myself into the internet marketing scene. With no job at the time I poured seemingly every waking hour into this for the next few weeks, started about 15 different ad campaigns, built a website, and mostly did TONS of reading online. A couple weeks after that I got an offer out of the blue to work in Liberia (West Africa) for a year so I jumped at it. I did a tough analysis of my ad campaigns, realized all my profits were coming from only one, killed the rest and let the winner fend for itself on auto pilot.
Liberia was a totally different experience for many reasons not super relevant to this blog, however suffce it to say that it was a great, unforgettable experience that didn’t leave me a lot of time to run a web based business. However, I still managed to dabble with it every few months making a few bucks on the side. Some time after I got back I decided to revive my efforts, and pretty soon had a profitable campaign running again. In the summer of 2007, while on vacation I read a great book called the “4 Hour Work Week.” A great deal of thoughtful introspection ensued and three months later I gave notice to my boss that I was going into business on my own.
Now here I am, seeking to go beyond “dabbling” in various types of internet based businesses. I’ve still got successful affiliate programs running, and I’m now working on a web-store project, as well as an info product. More thoughts on those perhaps when they launch.
So this blog is here as a help for others who find themselves in similar shoes.
Cheers,
Jonathan
PS: A thought for the wise… “Never Give Up!”

